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BIO:

Betsmara is a social entrepreneur dedicated to advancing sports-based solutions for underprivileged communities. She works as a coordinator for the Puerto Rican National Olympic Committee. A qualified lawyer, currently pursuing a PhD in Public Policy, she is a member of the IOC Public Affairs and Social Development through Sport Commission.

Betsmara Cruz

Project description:

Betsmara’s project is a national fundraising event supporting the Puerto Rican NOC’s “Moving For Our People Fund” through the sale of Olympic Values-based colouring books. The proceeds enable the organisation of active events and educational programmes for underprivileged communities, focused on healthy living and the Olympic Values .

The aim is for the books to reach 2,500 young people aged 4-9, with two-thirds of proceeds going directly to the fund. More than 400 young people and 24 faculty members in schools are engaged in physical activity through Moving For Our People programming.

Social/Web

https://www.youtube.com/watch?v=m-TanfIcunA&t=60s
https://www.youtube.com/watch?v=Xc3LavvwNdA&t=10s
https://www.youtube.com/watch?v=Jy7MoXEzfA4

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