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For many people around the world, attending the Olympic Games is a once-in-a-lifetime opportunity. Olympic ticketing programmes offer the public the opportunity to experience Olympic competitions and ceremonies.
The primary goal of Olympic Games ticketing programmes is to enable as many people as possible to experience the Olympic Games. The secondary goal of Olympic Games ticketing programmes is to generate necessary financial revenue to support the staging of the Olympic Games.
The OCOGs and the IOC work to ensure the availability of tickets, to establish ticket prices in accordance with the domestic market and to ensure the transparency of the ticketing programme.
The Olympic Games ticketing programme is managed by the OCOG, with the approval of the IOC.
IOC Marketing: Media Guide London 2012