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Since the early 20th century, posters have been created by Organising Committees of the Olympic Games (OCOGs) to promote and advertise this major sporting and cultural event. Some OCOGs have invited internationally renowned artists to create highly individualistic posters and become part of a powerful artistic legacy forever associated with a specific edition of the Games. Many of these visual art posters have become artistic and cultural icons.

Posters created for the Olympic Games form an important element of their visual identity. They lend a special aesthetic touch to the Games and constitute their visual theme. Drawing on every imaginable style and technique, they never cease to amaze.

The Olympic posters visually trace the history and identity of each edition of the Olympic Games. They bear witness to the styles and values of the moment, and to the artistic, social and political context of their age. They are also an invitation to explore the history of the Games. Today, they convey the Olympic values and ideals, and maintain a dialogue with the international artistic community and the creative talent of the host country.

For artists, creating an Olympic poster provides the chance to make their work known to the world. They are free to choose their subject and style. However, each poster must convey a personal interpretation of the “Olympic moment”. This original artwork is a reflection of the philosophy and values of Olympism (excellence, respect and friendship), and is not limited to a simple representation of sport, the Olympic symbol or the emblem. Rather it reflects the universality of the Games.

The Art Poster for PyeongChang 2018

IOC

With 100 days to go before the start of the Olympic Winter Games in PyeongChang, the Organising Committee (POCOG) unveiled eight art posters that would shape the image of these Games and leave a unique legacy within the collective memory. Learn more

Rio 2016 unveils official posters for Olympic Games

IOC

Thirteen artists created images that would become part of the Olympic Movement's rich history. The official posters for the Olympic Games Rio 2016 were unveiled at the city's iconic Museum of Tomorrow. Learn more

Olympic Summer Games Posters from Athens 1896 to Rio 2016

IOC

The posters produced for the Olympic Games are one of the facets of their visual identity. Making use of all kinds of styles and techniques, they never cease to surprise and evolve. Through this document you can obtain an overview of the various posters produced by the OCOGs for each edition of the Games. Produced by the Olympic Studies Centre.

Olympic Winter Games posters from Chamonix 1924 to PyeongChang 2018

IOC

The posters produced for the Olympic Games are one of the facets of their visual identity. Making use of all kinds of styles and techniques, they never cease to surprise and evolve. Through this document you can obtain an overview of the various posters produced by the OCOGs for each edition of the Games. Produced by the Olympic Studies Centre.

Culture & Education HUB

The Culture & Education Hub is the first point of contact to facilitate Olympic Culture and Education initiatives.
Our mission is to raise awareness of Olympic history and values by providing support and inspiration to cultural and educational institutions to develop and put in place their cultural and educational projects.

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