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At the 1968 Olympic Winter Games, McDonald's airlifted hamburgers to U.S. athletes competing in Grenoble, France, who reported they were homesick for McDonald's food.
Since then, the company has served its menu of choice and variety to millions of athletes, their families and fans. In 2012, McDonald's announced the continuation of its TOP sponsorship for the next eight consecutive years through the 2020 Games.
McDonald's is the leading foodservice retailer with more than 30,000 local restaurants serving quality food to nearly 50 million customers in more than 100 countries each day. Approximately 70 per cent of McDonald's restaurants worldwide are owned and operated by independent, local men and women.