The new Olympic Channel brings you news, highlights, exclusive behind the scenes, live events and original programming, 24 hours a day, 365 days per year.
Under the direction of the International Olympic Committee (IOC), the Organising Committees (OCOGs) manage their own commercial programmes to support the staging of the Games. Contracts are negotiated directly by the OCOG and are generally limited to the four-year Games period.
OCOG marketing programmes incorporate:
National Olympic Committees (NOCs) manage local sponsorship programmes in non-competing categories to the TOP sponsors that support their sports development activities and Olympic teams. These sponsorship programmes grant Olympic marketing rights within the NOC country or territory only.
Olympic marketing programmes managed by the NOCs include: