Through their joint TOP agreement, Cola-Cola and Mengniu help create memorable experiences for spectators and fans around the world
Exclusive category: Non-alcoholic beverages
The joint TOP agreement will run through all editions of the Olympic Games and Olympic Winter Games until 2032.
The joint TOP agreement also includes marketing rights for the International Paralympic Committee (IPC) and the Paralympic Games through the IOC-IPC long-term collaboration agreement, as well as for the Youth Olympic Games.
The Coca-Cola Company
The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928.Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. Its renewed partnership until at least 2032 extends the Company’s association with the Olympic Movement to a historic 104-year relationship.
As well as refreshing Olympic athletes, officials and spectators with its diverse portfolio of beverages, Coca-Cola helps build public excitement ahead of each edition of the Games through its global marketing campaigns, and entertains fans on site in the host cities with its interactive activations and showcases.
The Coca-Cola Company is a champion for the Olympic spirit and experience for both consumers at the Games and those watching from home. For the Olympic Games Rio 2016, for instance, Coca-Cola reached 500 million social media impressions for its #ThatsGold campaign, and welcomed 180,000 visitors to its Olympic Park experience.
Coca-Cola also proudly supports Olympic athletes through sponsorships, investment in youth sports programming and national Olympic teams. Coca-Cola Pin Trading Centres are also a fun tradition for fans attending the Games, helping to start new or build existing collections.
Enhancing the sustainability of the Olympic Games and the Olympic Movement is a key goal of Olympic Agenda 2020, and Coca-Cola has also demonstrated its commitment to the environment with a number of initiatives. Specifically at the Olympic Games, Coca-Cola developed a water replenishment programme around Olympic venues in PyeongChang to help improve biodiversity in the area, and has served all Coca-Cola products in 100 per cent recyclable plastic bottles since the Olympic Games London 2012.
About The Coca-Cola Company
The Coca-Cola Company is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. Our portfolio of brands includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.
Mengniu is the first Chinese fast-moving consumer goods company to become a Worldwide Olympic Partner. The joint TOP partnership supports Mengniu’s ambitious international growth plans, with the company aiming to become one of the top dairy producers in the world by 2025.
Jeffrey Lu, CEO and Executive Director of Mengniu, said: “Membership of the TOP Programme will act as a catalyst for Mengniu to grow around the world. This is a vital step in our international strategy, and we are honoured to have the opportunity to build the positive reputation of Chinese food and beverage brands among consumers globally. As a Worldwide TOP Partner, we look forward to using the unrivalled platform of the Olympic Games to promote health and joy to Olympians and fans alike.”
About Mengniu Dairy Company
Founded in 1999, Mengniu Dairy Group ranked as the 10th largest dairy company globally in 2017. As China’s leading dairy manufacturer, Mengniu focuses on producing dairy products that are customised for Chinese consumers. Twenty years of experience in the market has enabled Mengniu to develop a diversified product matrix, including liquid milk, ice cream, milk powder, dairy drinks and cheese. Mengniu now owns 38 production bases in China, one in New Zealand and one in Indonesia. Mengniu’s products are exported to countries and regions such as Singapore, Indonesia, the Philippines, Malaysia, Myanmar, Australia, Canada, Hong Kong and Macau.
Press release here.