skip to content
01:38 play

The Coca-Cola Company maintains the longest continuous relationship with the Olympic Movement.

Exclusive product or service category: Non-Alcoholic Beverages

The company sponsored the 1928 Olympic Games in Amsterdam, and has supported every Olympic Games since. Coca-Cola refreshes Olympic athletes, officials and spectators with its beverages during the Olympic Games.

As a partner of all 204 National Olympic Committees and their teams, the company has developed a strong tradition of creating programmes and events to bring the spirit of the Games to consumers in Olympic host cities and around the world. Coca-Cola became a charter member of the TOP Programme in 1986 under the exclusive product category of non-alcoholic beverages. In 2019, The Coca-Cola Company and the IOC extended their partnership agreement until 2032, as part of the first ever Joint TOP Partnership Agreement. This agreement extends The Coca-Cola Company’s association with the Olympic Movement to a historic 104-year-long relationship. The Coca-Cola Company is the longest continuous Partner of the Olympic Games.

The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups used to produce more than 230 brands of products. The company has local operations in over 200 countries around the world.

www.coke.com

Gallery

back to top Fr