To choose the designer of the obverse of the medals, a worldwide competition was launched online. More than 100 people from 34 countries took part. In March 2010, an IOC jury selected the winner from among the 10 designs which had received the most votes from the public. The winner was Japan’s Setsuko Fukuzawa for her design entitled “Yes Youth Can”.
The medals were unveiled to the public in August 2010, with the following description: “Her medal features the flames and waves, symbolising the Olympic spirit and the cheering of athletes. The Olympian’s body shaped in a ‘Y’ is reminiscent of Goddess Nike and stands for Youth, as referred to in the “Yes Youth Can’ slogan, the name that Setsuko gave to her creation. The reverse side features the mythical lion synonymous with Singapore, and emblem for the Games, which represents the spirit of youth.” (“First Youth Olympic Games medals unveiled!”, news, website of the International Olympic Committee, 3 August 2010.)