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  • The History Of Olympic Marketing | Video

    The History Of Olympic Marketing

    Olympic Marketing can be traced back to the first modern Olympic Games. It has played a vital role in the growth of the Olympic Movement ever since. Find out what are the key commercial developments of the Games from Athens 1896 onwards.
  • Beijing 2022: Building on the captivating legacy of the Olympic Games Beijing 2008 | Video

    Beijing 2022: Building on the captivating legacy of the Olympic Games Beijing 2008

    Beijing will be the first city in history to host both a summer and a winter edition of the Olympic Games. Beijing 2008 captivated the world and its legacies still live on today. The Olympic Winter Games Beijing 2022 will build on the legacies of the 2008 Games for sport development and venues, the territory, and the people.
  • The Worldwide Olympic Partners (TOP) Programme | Video

    The Worldwide Olympic Partners (TOP) Programme

    The Worldwide Olympic Partners (TOP) Programme is more than a traditional sponsorship. Olympic Partners are crucial in staging the Games and in return they can access a unique platform to take their business to new heights.
  • Lindsey Vonn: Every Olympic medal race | Video

    Lindsey Vonn: Every Olympic medal race

    Relive every medal-winning race from Alpine Ski queen Lindsey Vonn at the Olympics, including her unforgettable downhill gold in Vancouver.
  • Grenoble 1968: the magic that lives on | Video

    Grenoble 1968: the magic that lives on

    50 Years on, Grenoble 1968 legacies still live on. The Games led to significant urban infrastructure development, left a cultural impact on the city, and were the first Olympic Games to be broadcast in colour. The Olympic Games also triggered the growth of new sports in France, inspiring a new generation of athletes.
  • Seoul 1998 & PyeongChang 2018: from sport and urban development, to world peace | Video

    Seoul 1998 & PyeongChang 2018: from sport and urban development, to world peace

    The Olympic Games in Korea created strong legacies for sport development, skills development and urban infrastructure. PyeongChang 2018 also became a building block in the road for peace, with the host nation, Republic of Korea, marching side by side with their neighbours from the Democratic People’s Republic of Korea, under the Korean Unification Flag.
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