The IOC’s Believe in Sport campaign aims to raise awareness among athletes, entourage and officials of the threat of competition manipulation.
If the course or result of a competition is fixed in advance, sport becomes meaningless and loses its credibility. The IOC wants athletes and fans to continue to believe in sport. It is therefore necessary to safeguard its integrity.
The campaign, launched in October 2018 at the Youth Olympic Games in Buenos Aires, is the result of collaborative work with representatives from International Sports Federations, National Olympic Committees, athletes and coaches.
Code of Conduct
The Believe in Sport Code of Conduct is at the heart of the campaign and sums up the four key rules that all athletes, coaches and officials need to be aware of. It is available in 11 languages:
The Believe in Sport Toolbox is the backbone of the campaign and includes almost 30 different educational tools in different formats (videos, template presentations, leaflets, etc.), targeting athletes, coaches and officials. Most of the tools are available in at least six languages. You are guided to choose different resources depending on the type of your audience and their level of expertise on the topic of competition manipulation (beginner, intermediate, expert). All sports organisations and coaches are strongly encouraged to spread the word and widely diffuse the different tools in their respective network.
The toolbox will be continuously updated. Therefore, if you have any feedback, ideas or questions, do not hesitate to share them with us: firstname.lastname@example.org
Check out our app specifically developed for the 2018 Youth Olympic Games in Buenos Aires in which users can create their own athlete avatar from a selfie and learn about the different ways they could get caught in the web of sport-competition manipulation.
Contact email@example.com for awareness raising support