Noah Whinston is the cofounder and CEO of Immortals, LLC, a global esports organisation based in Los Angeles, California. Founded in 2015, Immortals has raised strategic investment from AEG, Lionsgate, the Milken Family, Meg Whitman and Steve Kaplan. The franchise participates in several leading esports titles, including DOTA2, Rainbow Six: Siege, and Super Smash Brothers under the Immortals brand, and Clash Royale and Arena of Valor in its newly created Immortals Mobile division. It owns and operates one of two Los Angeles slots in Overwatch League, the Los Angeles Valiant. In 2018, it relaunched the Brazilian heritage brand MIBR for its CS:GO team, the most popular and competitively successful team in the world.
Whinston, 24, grew up in the Chicago suburb of Evanston and began his esports journey in online betting, where he was the top earner on a major League of Legends gambling site. In 2015, Whinston dropped out of Northwestern University and started Immortals. Leading Immortals to become one of the most prominent North American esports organisations, Whinston has also been a leader in promoting sustainable player treatment and industry ethics.