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Olympic Day is much more than just a sports event, it is a day for the world to get active, learn about Olympic values and discover new sports. Based on the three pillars move, learn and discover, National Olympic Committees are organising sports, cultural and educational activities throughout the world.

Move, Learn and Discover

Some countries have incorporated the event into the school curriculum and, in recent years, many NOCs have added concerts and exhibitions to the celebration. Recent NOC activities have included meetings for children and young people with top athletes and Olympians and the development of new web sites directing people to programmes in their neighbourhood. This makes it easier for everybody to become part of Olympic Day.

Move

Encourage people to get active on Olympic Day. “Move” can refer to all sorts of physical activity for people of all ages and abilities. Olympic Day Run, individual and team sports.

Learn

Olympic Day is a great opportunity to look at the contribution of sport to global social issues that can affect your community, such as education, health promotion, HIV prevention, women’s and girls’ empowerment, environmental protection, peace building and local community development. Being a responsible citizen is also part of the philosophy of Olympism! The teaching of Olympic values is also important for this pillar, which are excellence, friendship and respect.

Discover

Discover is all about inviting and encouraging people to try new sports and activities that they have never done before. It is also an opportunity to introduce them to sports which they may not have easy access to or are lesser known in their region.

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Background

It was in 1947 during the 41st Session of the International Olympic Committee in Stockholm, that Doctor Gruss, IOC member in Czechoslovakia, presented a report on a World Olympic Day celebration which would primarily be a day of promoting the Olympic idea. The project was adopted some months later on the occasion of the 42nd IOC Session in St Moritz in January 1948. The National Olympic Committees were put in charge of organising this event and were requested to choose a date between 17 and 24 June, thereby celebrating the foundation of the International Olympic Committee at the Sorbonne, Paris, on 23 June 1894, where Pierre de Coubertin obtained the revival of the Olympic Games.

The first Olympic Day

The first Olympic Day was celebrated on 23 June 1948. On this occasion, Sigfrid Edström, IOC President at that time, conveyed a message to the young people of the world. Portugal, Greece, Austria, Canada, Switzerland, Great Britain, Uruguay, Venezuela and Belgium organised an Olympic Day in their respective countries.

Olympic Day in the Charter

In the 1978 edition of the Olympic Charter, the IOC recommended for the first time that all NOCs organise an Olympic Day to promote the Olympic Movement: “It is recommended that NOCs regularly organise (if possible each year) an Olympic Day intended to promote the Olympic Movement.”

Olympic Day Run

Over the last 20 years Olympic Day has been associated with Olympic Day Runs all over the world. First launched in 1987, the run was about encouraging all National Olympic Committees (NOCs) to celebrate Olympic Day and promoting the practice of mass sport. From 45 participating NOCs in the first edition in 1987, the numbers have grown to more than an hundred participating NOCs.

Today’s Concept

Olympic Day is nowadays developing into much more than a run or just a sports event. Based on the three pillars “move”, “learn” and “discover”, National Olympic Committees are deploying sports, cultural and educational activities which address everybody - regardless age, gender, social background or sporting ability. Some countries have incorporated the event into the school curriculum and, in recent years, many NOCs have added concerts and exhibitions to the celebration. Recent NOC activities have included meetings for children and young people with top athletes and the development of new web sites directing people to programmes in their neighbourhood. This makes it easier for everybody to become part of Olympic Day. In recent years, the development in Social Media has helped the IOC to boost participation beyond NOC activities.

The Olympic Day Run is one of the symbols of the Sport for All movement.
Great diversity in participants

Every year since 1987, all over the world, the Olympic Day Run unites men, women and children of all age. Today more than 150 National Olympic Committees (NOCs) organise this great sport event.

1948, the story begins

In January 1948 at its 42nd Session in St Moritz, Switzerland, the IOC approved the idea of an Olympic Day. This celebration would be used to commemorate the creation of the IOC on 23 June 1894 in Paris. Olympic Day was held for the first time on 23 June 1948, with a total of nine NOCs hosting ceremonies in their respective countries: Austria, Belgium, Canada, Great Britain, Greece, Portugal, Switzerland, Uruguay and Venezuela.

Worldwide celebration

More than 40 years later, in 1987, the first Olympic Day Run was organised over a distance of 10 km, with 45 NOCs participating. This initiative was launched by the Sport for All Commission of the IOC, and aimed at promoting the practice of sport around the world. It has become a global celebration of the Olympic Day and contributes to the promotion of Olympic ideals all around the world.

In 2008, after more than twenty years of global success, the Olympic Day Run adapted to the specificities of the NOCs by becoming the 'Olympic Day' again. This worldwide event aims at uniting all promotion and Olympic Day and Olympic valures celebration activities of the NOCs.

Move, learn and discover

Since its inception, Olympic Day has broadened its audience, adapting to the local specificities. Numerous NOCs continue to organise the traditional Olympic Day Run but have diversified their activities around the theme of "Move, learn and discover", by proposing the practice of other sports, cultural and educational activities around the Olympic values, and sessions to discover new sports.

More than three million participants

In 2008, year of the XXIXth Olympiad in Beijing, 3.8 million men, women, childen or senior participated throughout the world to the Olympic Day, mobilising 142 NOCs - proof of an ever-growing popularity.

McDonald's on track

Olympic Day could not take place without the support and collaboration of McDonald’s, which in 2003 became a worldwide partner of the event. Many NOCs team up with local McDonald’s branches to attract more participants.

Case Studies

Olympic Day Case Studies 2010


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Olympic day Events

Every year, Olympic Day allows the whole world to unite behind the Olympic dream. President Thomas Bach Thomas Bach, IOC President

Case Studies


Gallery

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