INVITING ARTISTS TO THE GAMES
Recommendation 26 of Olympic Agenda 2020, the Olympic Movement's strategic roadmap, is to "further strengthen the blending of sport and culture at the Olympic Games and in-between". One initiative under this recommendation is to invite artists to create original new work during and between different editions of the Olympic Games. During the Olympic Games Rio 2016, three artists were invited: JR, the French photographer Gerald Andal, the digital artist and Tilman Spengler, the writer.
In PyeongChang 2018, for the first time ever, Olympians who are also artists will take up a different challenge: bring the Olympic values to life through art and by coming together with athletes in the Olympic Village.
These art initiatives echo the first fundamental principle laid down in the Olympic Charter: "Olympism is a philosophy of life, exalting and combining in a balanced whole the qualities of body, will and mind. Blending sport with culture and education, Olympism seeks to create a way of life based on the joy of effort, the educational value of good example, social responsibility and respect for universal fundamental ethical principles."