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Date
26 Jul 2011
Tags
London 2012 , Olympic News , London 2012 News , Marketing

Worldwide TOP Partners get behind London 2012


As London marks one year to go to the Olympic Games, the Worldwide TOP Partners have also been busy in their preparations.

Omega, the Official Timekeeper of the Games, unveiled the second official Omega Countdown clock in Greenwich Park. The announcement was particularly poignant as Greenwich will host Olympic events in 2012, the Royal Observatory is there and the town gave its name to the Greenwich Meridian (0° longitude) and Greenwich Mean Time. At the United Nations in New York, Secretary General Ban Ki-Moon, alongside Olympic legend Carl Lewis, also unveiled a replica Omega countdown clock to coincide with the celebrations in London.

McDonald’s, which, as well as being a Worldwide TOP Partner, is also the Presenting Partner of the London 2012 Volunteer programme, had a global web conference to announce the launch of its London 2012 programmes, including its Champions of Play programme.

Coca-Cola and Samsung are both supporting the upcoming Olympic Torch Relay. Coca-Cola launched its Future Flame programme, looking for people who have an inspirational story to tell, and want a chance to be one of the torchbearers. David Beckham launched Samsung’s Olympic Torch Relay programme, and the company is looking for local heroes who “go the extra mile” and want a chance to run with the flame.

Visa marked its 25th year as a Worldwide TOP Partner by publishing an Economic Impact Report on the likely impact of increased consumer spending generated by the London 2012 Olympic Games in London and the whole of the UK.

GE, which recently extended its Worldwide TOP Partnership agreement to 2020, announced plans to work with London 2012 sponsor EDF, City Hall and the City of London Corporation, to install a state-of-the-art energy-efficient lighting system on Tower Bridge.

Atos, the Worldwide IT Partner, announced that the technology plans for London 2012 are on track and on schedule, whilst Acer recently announced it will be supplying more than 25,000 devices and technical resources to support the staging of the London 2012 Olympic Games. Panasonic, the Worldwide TOP Partner in the audiovisual equipment category, unveiled a limited edition range of London 2012 camcorders, cameras, headphones and memory cards.

The two newest members of the Worldwide TOP Programme, Dow and P&G, which both joined in 2010, continue to work hard on their plans for London 2012. Dow supports the Olympic Movement by bringing world-class expertise in sustainable solutions and innovation. P&G has continued its “Thank You Mom” campaign, following its success at the Vancouver 2010 Olympic Winter Games, expanding the campaign to several key markets around the world.

Learn more about the Worldwide TOP Partners.

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