Worldwide TOP Partner Coca-Cola has created a “Collaborative Water Resource Management Project”. Involving the World Wildlife Fund (WWF), the PyeongChang Organising Committee, the Gangwon Provincial Government, the Korea National Park Service and EcoGreen Campus, the project supports the objective of successfully hosting eco-friendly Olympic Winter Games in PyeongChang in 2018.
The Collaborative Water Resource Management Project originated through Coca-Cola’s global water replenishment concept. The long-time Worldwide Olympic Partner was keen on leveraging the Olympic Winter Games PyeongChang to build a sustainable clean water environment for the Republic of Korea. An MOU for the project was signed one day prior to ‘World Water Day’ (March 22nd).
Paul Yi, General Manager of Coca-Cola Korea, said: “We are fully committed to supporting eco-friendly PyeongChang Olympic Winter Games through this project launch.” He added: “Even after PyeongChang, we will continue to manage the related watershed in collaboration with Gangwon-do, Korea National Park Service and Eco Green Campus and to promote various eco-friendly projects that fit into the needs of Korean communities in partnership with the WWF.”
This partnership demonstrates a ‘win-win collaboration model’ among business, civil society and government. After PyeongChang, the project’s objective will be to improve biodiversity and to protect the local habitat by building sustainable water resources.