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23 Feb 2010
Vancouver 2010 , IOC News

Visa: Go World!

Worldwide TOP Partner Visa recently announced its global Olympic marketing campaign for the Vancouver 2010 Olympic Winter Games. The global campaign, entitled GO WORLD, celebrates athleticism and human triumph through unique athlete stories.

To see the campaign go to

“Go World builds on the concept that ran so successfully in the United States during the Beijing 2008 Olympic Games,” said Antonio Lucio, Chief Marketing Officer of Visa Inc. “To connect with Olympic fans globally, we’ve taken this platform and created a campaign that transcends borders, resonates with fans’ sense of national pride, builds our own business and that of our clients, and advances the spirit of the Olympic Movement.”

Visa has been a proud sponsor of the Olympic Games for 24 years and is the only payment card accepted at the Vancouver 2010 Olympic Winter Games.

Visa has renewed its Olympic Games sponsorship and will remain the exclusive payment services sponsor and the only card accepted at the four Olympic Games that follow the London 2012 Olympic Games, including the 2014 Olympic Winter Games in Sochi, Russia, the 2016 Olympic Games in Rio de Janeiro, Brazil, and the 2018 Olympic Winter Games and the 2020 Olympic Summer Games.

At every Olympic Games, Visa is responsible for creating and managing the entire payment system infrastructure across all Olympic venues, including stadia, media venues, merchants and the Olympic Superstore.

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