- 01 Feb 2006
- Olympic News
TORINO 2006: Sponsoring The Games
With the XX Olympic Winter Games – Torino 2006 just 10 days away, the role of many of the partners of the Olympic Movement in staging the Games is becoming increasingly clear. At the Olympic venues and throughout the city of Turin, the contributions of these partners — including products, services and technological expertise — are already working to help to make the Olympic Winter Games a reality. The Olympic partners fulfil a significant operational role at the Games, while also contributing substantial financial support that helps to maintain the independent stability of the Olympic Movement and to ensure the viability of the Games.
Three Levels of Olympic Sponsorship
Sponsors support the Olympic Movement on three essential levels. The Organising Committee for the Olympic Games, under the direction of the IOC, conducts a domestic sponsorship programme within the host country that is directly focused on the staging of the Games. National Olympic Committees around the world often conduct sponsorship programmes within their home countries to support the training and development of Olympic athletes and teams. Finally, at the global level, the IOC manages the international sponsorship programme known as TOP (The Olympic Partners) that generates worldwide support for the Olympic Movement.
The TOP Programme
The TOP Programme has provided global support for the Olympic Movement for more than 20 years. Established in 1985 by the IOC, this worldwide sponsorship programme grants Olympic marketing rights and opportunities to a select group of partners in exchange for contributions of revenue, goods and services. TOP operates on a four-year cycle — each cycle includes one edition of the Olympic Winter Games and one edition of the Olympic Summer Games — under the principle of product-category exclusivity. For the years 2005 to 2008, TOP is expected to provide USD 866 million to the Olympic Movement.
The TOP Partners
The TOP Partners are 11 major corporations that have made a strong commitment to support the Olympic Movement and the Games. They are Coca-Cola, Atos Origin, GE, Kodak, Lenovo, Manulife, McDonald’s, Omega, Panasonic, Samsung and Visa International.
TOP Partner Contributions
The IOC distributes the contributions of TOP throughout the Olympic Movement. The summer and winter Organising Committees share approximately 50% of the total TOP contribution over a four-year period. The resources that TOP provides — goods, services, and revenue — have a vital impact on nearly all aspects of the Games. The National Olympic Committees around the world share 40% of TOP revenue, which affords them the fundamental financial base necessary to train and develop Olympic teams. The IOC, finally, retains only 10% of the revenue from the TOP Programme to cover its operational and administrative costs.
Exciting Times Ahead
Commenting on the importance of sponsorship to the Games, IOC Marketing Commission Chairman Gerhard Heiberg said, “We continue to be grateful to our TOP partners for their global support of the Olympic Movement. We also thank the Torino 2006 domestic partners, without whom it would be impossible to host the Games. As the Turin Games approach, we will all realise the important role that our partners play in the successful staging of the Games.”
The Olympic Winter Games will be held in Turin from 10 to 26 February 2006. The Winter Games comprise seven different sports and 15 different disciplines, which will be played out in eight different competition sites. Around 2,600 athletes, 650 judges and umpires and one million spectators are expected to participate in this 20th edition of the Winter Games.