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29 Jan 2004
IOC News

TOP Programme: never before this far ahead!

Nine Worldwide Olympic Partners have so far signed agreements for the TOP VI sponsorship programme (2005–2008), setting an impressive rate of early renewals in the process of negotiations to date. The Olympic Partners (TOP) programme has never been this far ahead in the process of negotiating and signing.

Nine agreements finalised
At 18 months prior to the start of the 2005–2008 Olympic quadrennium, TOP VI includes nine finalised agreements. TOP V (2001–2004) marked the first time that all partnership agreements were completed before the beginning of the four-year Olympic quadrennium that the programme served. In that case, all deals were finalised four months prior to the beginning of the 2001 – 2004 Olympic quadrennium.

Sixth generation
TOP VI is the sixth generation of The Olympic Partners worldwide sponsorship programme, which was established by the IOC in 1985. The TOP programme provides support for the IOC, all NOCs and the OCOGs concerned over a four-year period.

New, longstanding relationships…
Swatch has joined the TOP programme in the Timing and Scoring category, becoming the 11th Partner in TOP V. The company has signed up to the programme up to 2010. Visa International has signed a TOP VII partnership agreement, committing support for the Olympic Movement up to the 2012 Olympic Games. General Electric has signed an agreement with the IOC to participate in TOP VI and TOP VII, committing support for the Olympic Movement through 2012.

…and relationships coming to a close
In 2005 Sports Illustrated, a founder member of the TOP programme, will end its participation in the TOP programme, but will continue to support the IOC and the Olympic Movement by providing access to Time Inc./Sports Illustrated communications resources. Xerox and the IOC announced in October 2003 that Xerox would conclude its participation in the TOP programme at the end of the 2004.

Learn more on the TOP Programme
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