- 31 Oct 2002
- IOC News
The Salt Lake 2002 Marketing Report
The Salt Lake 2002 Marketing Report tells the story of the 2002 Olympic Winter Games from the marketing perspective. The report documents the success of the marketing programmes that supported the 2002 Olympic Winter Games and the impact that these programmes had upon the Olympic Movement. With comprehensive coverage and important insights into the broadcasting, sponsorship, ticketing and licensing of the Games, the Salt Lake 2002 Marketing Report ultimately demonstrates the power of commercial partnership with the Olympic Movement.
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Relive the magic of the Salt Lake Olympic Winter Games