- 18 Sep 2008
- IOC News
The “Olympic Express” experience
Thousands of readers followed the Beijing Olympic Games with the “Olympic Express” e-journal on www.olympic.org. Feedback from young people, parents and teachers has been overwhelming. The project proved to be adequate for these target groups. The platform of the Olympic Games allowed us to reach out to people often difficult to attain. Another educational project, the so-called “A quote a day” interviews with IOC President Rogge, was followed on www.olympic.org and on TV as part of the daily 30-minute highlights issued by the Beijing Olympic Broadcasting unit. President Rogge explained in each one of the modules the meaning of Olympic symbols, the importance of the different players in the Olympic Movement and his own role and responsibilities.
Review the Olympic Express
Olympic Express will be an integral part of www.olympic.org until the end of September. The content of the 49 different editions – each with eight pages of interactive content- allows readers to get acquainted with all Olympic summer sports and to relive the Beijing Games in a very special way. Adapted to 8 to 12 year-olds, Olympic Express also enables them to get acquainted with Chinese culture and to discover how the Chinese experienced the Games.
A quote a day as part of the educational section
A quote a day will be integrated in the educational section of www.olympic.org. The President’s explanations are an attractive pedagogical means to get young people in schools acquainted with Olympism. Olympic Express and the “Quote a day” project are part of an overall effort by the IOC to reach out to young people with well-adapted means and tools. The web site remains an excellent platform for this.