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28 Feb 2014
Sochi 2014 , Social media news , IOC News

Team GB’s golden girl Lizzie Yarnold shares her Olympic experience on the Athletes’ Hub

Perhaps more than any other Games in history, social media feeds helped provide an athlete’s-eye perspective on Sochi 2014. Through Facebook, Twitter, Instagram and the like, athletes can now share with the world a personalised picture of what it is like to compete at the Olympic Games. 

Thanks to the Olympic Athletes’ Hub, the social media feeds of the competitors at Sochi 2014 were available in one single platform, providing a 3-D insight into their world during Games-time.

We decided to take a peek at gold medal winner Lizzie Yarnold’s Olympic Hub feed and share with you some of the inspirational images and words that helped bring the Games to life and are helping to inspire a new generation.

The 25-year-old British skeleton athlete travelled to Sochi, as a firm favourite for her event, but was hardly a household name back home.  However, since she captured the gold medal on 14 February 2014, that has all changed quite dramatically.

She has been catapulted to near-royalty status in Great Britain: from a visit to Number 10 Downing Street to meet the Prime Minister with the rest of Team GB, to chat show and media appearances, she is now very much in demand, and is helping spearhead a new surge of interest in the Winter Olympics in her home country.


Perhaps more significantly, she has also been inundated with requests for school visits and messages from budding young winter athletes asking for advice – each of which, it should be noted, she takes the time to answer herself.

Not surprisingly, Yarnold was chosen to carry the flag for Team GB at the Closing Ceremony in Sochi. More generally, she now looks set to become the flagbearer for British winter sport for years to come.


Her success at the Sanki Sliding Centre, and no less important the way she embraced the spirit of the Games and sought to shared her experience and emotions, is helping to inspire a whole new generation of hopefuls, keen to try their hand at skeleton and other disciplines.

Social media has played a huge part, and thanks to the Olympic Athletes’ Hub, Yarnold and all of the other athletes taking part in the Games, have been given an integrated platform via which all of their images, insights and thoughts can be channelled and shared with fans of the Games around the world.

Check out the Olympic Athletes’ Hub and discover the social media presences of over 5000 Olympians! 

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