SYDNEY OLYMPIC GAMES MARKETING REFERENCE MATERIAL NOW AVAILABLE
Lausanne, 23 August 2000 - The International Olympic Committee (IOC) has recently published the 2000 edition of the Olympic Marketing Fact File. This Fact File provides a comprehensive overview of marketing programmes for the Sydney 2000 Olympic Games, as well as details of current and past Olympic international programmes. This publication has become a key reference document on Olympic Marketing for media, academic institutions and Olympic Marketing Partners.
The IOC has also released the latest edition of the Marketing Matters Newsletter - issue 17. This issue also focuses on programmes for the Games of the XXVII Olympiad - the Sydney 2000 Games.
The 2000 Olympic Marketing Fact File and Marketing Matters 17 can be sourced directly and downloaded (as a pdf file) from the IOC web site www.olympic.org . Hard copy of the 2000 Olympic Marketing Fact File and Marketing Matters can be ordered on-line by sending an e-mail request to email@example.com. Additionally, copies will be available at the Marketing Media Office in the MPC from early September, 2000.