- 10 Aug 2004
- IOC News
Swatch Event supports UNICEF in Rwanda
Swatch Event with IOC supports UNICEF, Rwanda
The Swatch Kaleidoskope project culminated in a ceremony on Tuesday, 10 August, at the Swatch Ionic Centre on Lyssiou Street, in the Plaka district of Athens. Mr. Nicolas G Hayek, president of Swatch, presented UNICEF with a cheque for US$200,000 — proceeds from Swatch’s Kaleidescope art project. These proceeds will provide financial support for a UNICEF programme to develop sport opportunities in Rwanda. IOC President Jacques Rogge participated in the Kaleidoskope project and attended the ceremony on Tuesday evening.
Kaleidoskope: From Exhibit to Auction
In June 2002, Swatch launched its “Kaleidoskope” project in Athens. The project invited dignitaries, artists, athletes, celebrities, students and members of the public to create art by arranging Olympic sports equipment objects and Swatch spare parts on canvas. After a highly successful Kaleidoskope art exhibit attracted thousands of visitors, Swatch organised a silent auction to sell the art and announced that the proceeds would be donated to support the UNICEF project to build sport structures and provide sports opportunities for youth in Rwanda.
The Kaleidoskope project demonstrates Swatch’s relationship to timing excellence, sports, art and culture. With diverse participants using sport equipment and spare parts from Swatch watches to create art, the Kaleideskope project highlighted Swatch’s association with sport and the Olympic Movement as the Official Timekeeper of the Olympic Games, and conveyed the company’s commitment to artistic and innovative designs.
Kaleideskope Around Europe
Before the 2004 Olympic Games began, there were three Kaleidoskope art exhibitions staged in major cities throughout Europe. The main exhibit was staged in front of the Swatch Ionic Centre and along Lyssiou Street in the Plaka district of Athens. The exhibit will remain open in Athens throughout the 2004 Olympic Games.
Kaleideskope In Print
Swatch has printed a book of the Kaleidoskope project, for which President Rogge provided an Introduction. Proceeds from the sale of the book also contribute to the UNICEF project.