skip to content
07 Apr 2006
IOC News

Successful Games And A Positive Outlook On Media Rights

The IOC’s trip to Seoul, Korea, this week, provided a timely opportunity for the organisation to begin proceedings for the television and new media rights negotiations in this market. With the Torino 2006 Olympic Winter Games now successfully completed, the IOC can turn its attention back to the negotiations for broadcast rights for the 2010 and 2012 Games, which have already been concluded in the USA, Canada and Europe (except Italy). Heading up the IOC delegation, which met this week with a number of potentially interested broadcasters in Korea, Richard Carrión, explained that these initial meetings have allowed the IOC to have initial discussions with the Korean media market, and talk about a package of rights, which includes new technologies, such as broadband and mobile. In the words of Carrión, one of the objectives of the Olympic Movement is to “extend the reach of the Games and to get as many people as possible to experience them” and that is what this diversification of media platforms is allowing the IOC to achieve. He also commented that he expected an increase in the amount that would be paid for the Korean market rights, which were last negotiated in 1997, this expectation follows on from increases in the European, American and Canadian markets.  

Successful Games
During the morning session of the EB, the EB received a report from Gilbert Felli, the IOC’s Executive Director for the Olympic Games, who spoke about the success of the Turin Games. Felli pointed out that during Torino 2006, we had seen good sports competitions, high quality television images, a magnificent marriage between culture and sport and an impressive number of tickets sold - around 90% in Turin. Felli also spoke about the great legacy that would be left in Turin and the Piedmont region following on from the Games, and this partly due to the work of the IOC on limiting the cost and complexity of the Games with elements such as encouraging the renovation of existing venues.
Commissions And Study
The EB also heard reports from the IOC President; the IOC Director General; the summer and winter international federations; the National Olympic Committees; the finance, marketing, television rights commissions and different departments of the IOC administration. The EB also heard about the debriefing that will take place for the 2012 candidature process and the progress of the Olympic Games Study Commission recommendations, of which 100% of them are expected to be in place by London 2012. The next step in this process is to push this philosophy to organisations outside of the Olympic Movement that are involved in putting on the Olympic Games.
Genting Highlands Resort 2008
In the afternoon, the EB continued to hear from the different IOC Departments and also received a report from Hein Verbruggen, Chairman of the IOC’s Coordination Commission for the Beijing Games. Verbruggen emphasised that Beijing was now moving from a planning phase to an operations phase and that the commission would follow this up in more detail during their next visit to Beijing in May. The EB also decided that the 12th World Sport for All Conference would be held in Genting Highlands Resort, Malaysia, in 2008.
Tags IOC News
back to top