- 11 May 2005
- IOC News
Sport - Media - Ethics
Various media and sports personalities gathered yesterday at the Olympic Museum to discuss the theme “Performance at any price, doping, sports business and the media: how can we ensure clean sport?”.
Sport as a factor of social identity
Organised by the Swiss Commission for UNESCO and in collaboration with several Swiss press associations, the day began with an introductory speech from IOC President Jacques Rogge, who then answered numerous questions from those attending. In his speech, the President recalled the importance of the values transmitted by sport, and the efforts being made by the IOC to combat the dangers of doping, corruption, racism and violence. “Sport is a tremendous tool for educating young people and integrating minorities; it is a factor of social identity, and the IOC will continue to do all it can to promote the values of sport”, he added.
“Winning without cheating”
Next on the agenda came two round tables on “Winning without cheating” and “Money in sport – good or bad?”. Swiss athletes, television and written press journalists, and representatives of companies linked to sport exchanged ideas on the role and responsibility of the msedia with regard to sports ethics: while the media have popularised sport and the sporting spirit within society, this increased media attention helps to encourage doping and mercenary attitudes by developing the entertainment side of sport.
Sport for all
Adolf Ogi, Special Adviser to the United Nations Secretary General on Sport for Development and Peace, rounded the day off with a speech on sport for all.