- 03 Jul 2008
- IOC News
See the Olympic Superheroes in action
Legendary Olympic athletes including Roger Federer, Yao Ming, Laure Manaudou, Liu Xiang and Yelena Isinbayeva are among the stars of the International Olympic Committee (IOC)’s latest public service announcement entitled “Heroes”.
The public service announcement is now available
“Heroes” leverages the determination and performance of Olympic athletes to communicate the key Olympic values, as the world counts down to the opening of the 2008 Beijing Olympic Games. The campaign also stars Kenenisa Bekele, Haile Gebrselelassie, Vanessa Ferrari and Carolina Kluft who, along with those mentioned above, star as superheroes seeking to achieve the seemingly impossible.