Following the strategic part of the PyeongChang 2018 Debrief, which was held in Beijing on 4 and 5 June, the President of the Organising Committee for PyeongChang 2018 (POCOG), Lee Hee-Beom, praised the Beijing 2022 Organising Committee, predicting that the next edition of the Olympic Winter Games will be profitable yet again.
“I was pleased to say that PyeongChang 2018 can already announce a multimillion-dollar surplus,” POCOG President Lee said. “It seems that Beijing will continue with this trend of Games that break even, or, as in the case of PyeongChang, make a profit.
“This debriefing showed that the reforms of Olympic Agenda 2020 now really have come to fruition,” said the International Olympic Committee (IOC)’s President, Thomas Bach. “There you can see the tangible results of these reforms. The most obvious one is the announcement by POCOG that the PyeongChang 2018 Organising Committee has produced a multimillion-dollar surplus - even after not having fully benefited from the reforms of Olympic Agenda 2020. POCOG President Lee was clear that this was possible only because of the reforms of Olympic Agenda 2020, and because of the close cooperation with the IOC. There, you can see Olympic Agenda at work. This is what will lead us in the right direction for the future organisation of the Games. We have proved that we have turned the page with regard to the organisation of the Games.”
Not only has Beijing 2022 taken advantage of Olympic Agenda 2020 to stage Games that will provide economic and social benefits to the region for decades to come, but its marketing programme is also already proving to be highly successful.
The first host city to fully benefit from Olympic Agenda 2020, Beijing 2022 has incorporated legacy planning from the earliest stages of preparations. Among the 12 competition and non-competition venues in the Beijing zone, 11 are legacy venues from the Olympic Games Beijing 2008.
These include the iconic “Bird’s Nest” National Stadium, which will be used for the Opening and Closing Ceremonies in 2022. The Water Cube Aquatics Centre will be the curling venue. The National Indoor Stadium and Wukesong Sports Centre will host the ice hockey events, while the Capital Indoor Stadium will host figure skating and short track skating events. At the Olympic Winter Games Beijing 2022, a global audience will see this innovative re-use of existing venues from 2008.
The Beijing 2022 Organising Committee’s headquarters is located at a former steel mill that was closed down in 2008 before the Olympic Games, over concerns of air pollution at the time. This location, which will be the venue for the Big Air competitions in 2022, is an impressive example of urban planning and renewal, as it will also include leisure and sports facilities for both public enjoyment and elite training, as well as a winter sports museum.
Further incorporating Olympic Agenda 2020, Beijing 2022 has made it mandatory to include sustainability in all areas of planning the Games, and will use the Games as a catalyst to improve the health of the population, tackle environmental issues and promote sustainable economic growth in the region.
The themes of sustainability, flexibility and efficiency reverberated throughout the Debrief, with various stakeholders on site not only to share their learnings from PyeongChang 2018, but also to reinforce their commitment to helping Beijing 2022 stage both engaging and feasible Winter Games.
“We need the Games to be smarter by proving we can stage things that are sustainable and that serve people in the host countries for the future,” said Chief Executive Officer, Olympic Broadcast Services Executive, Yiannis Exarchos. “Future organisers of the Games have opportunities that weren’t there in the past. The IOC has gathered deep knowledge that will help them organise their version of the Games in the most effective way. We have very important stakeholders that can also bring valuable knowledge. Tapping into that is a starting point. This is the expertise you get and that can help host cities make their Games more impactful. Not bigger, but with a bigger impact.”
The International Olympic Committee is a not-for-profit independent international organisation made up of volunteers, which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of 3.4 million US dollars goes to help athletes and sports organisations at all levels around the world.
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