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OVEP ready to go global

How to push values-based education further was one important topic on the agenda of the 7th World Conference on Sport, Education and Culture which took place in Durban, South Africa, from 5 to 7 December 2010. A key project which was cropping up in these discussions is OVEP.

Part of IOC’s youth strategy

OVEP is much more than an acronym in the Olympic galaxy. Behind this abbreviation lies an ambitious programme to teach the Olympic values – The Olympic Values Education Programme. As one element of the IOC’s global youth strategy, OVEP is a tool to maintain young people’s interest in sport, encouraging them to get moving, and promoting the Olympic values. Launched in 2005, the IOC project was built on two pillars: a teaching manual (a reference tool) and an interactive database (network platform).

Multiplier effect

To start with, OVEP was initially established as a pilot study in developing regions for teaching life values and social skills. Since 2008, ten “Train the Trainers” workshops have been successfully implemented with a geographical reach in three continents (Africa, Oceania and Asia) and 45 countries.

Mainstreaming Olympic values

Olympic education is not a stand-alone area, and mainstreaming it into different fields and curricula is key. In the run-up to the Beijing 2008 Olympic Games, OVEP was extended to 400,000 schools in China. On the website of the Vancouver 2010 organisers, the manual received 200,000 resource hits.

Targeting 20 per cent of India’s population

With the 7th World Conference on Sport, Education and Culture, OVEP entered the next stage, and the foundations were laid to go even more global. In the framework of this event, the Chairman of International Sports Multimedia (ISM), Raymond Goldsmith, has committed to extend the company’s financial support for OVEP for another four years.

Moreover, UNESCO, which has partnered with the IOC for the organisation of the Durban Conference, is currently looking into the possibility of integrating OVEP into its network of associated schools, covering 9,000 schools in 180 countries. Another major initiative is underway in India, where OVEP will be embedded as part of the activities of the Indian National Club Games, which will be targeting 800,000 clubs in the country. It is estimated that 20 per cent of the population will be exposed to OVEP during its roll-out.

Learn more about the Conference
Learn more about OVEP
Download the OVEP manual in English

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