Organisers happy with Sochi 2014 ticketing programme
With the 2014 Olympic Winter Games in full swing, and thousands of fans attending events in both the Coastal and Mountain Clusters of venues, the Sochi 2014 Organising Committee has revealed how happy it is with the ticketing programme for the Games.
The programme – which is one of the largest in Olympic Winter Games history – was launched on 7 February, exactly one year before the start of the Games, and gave fans in Russia and around the world the opportunity to purchase tickets either from the official website, ticket offices, or Authorised Ticket Resellers.
During the Games, any remaining tickets are available in Russia from the Sochi 2014 website, the Main Ticket Centres and the Ticket Box Offices directly at the sports venues and via Authorised Ticket Resellers outside the host territory. A fan-to-fan marketplace has also been developed, allowing spectators to buy unwanted tickets from other Olympic fans.
“We keep selling and we have a very positive trend,” explains Dmitry Perlin, Sochi 2014’s head of ticketing. “At the moment, sales are significantly above expectation, so we are happy with the current progress of the ticketing programme.”
Tickets were available at a wide range of prices in order to make the Games as accessible as possible, with the least expensive costing 500 RUB (approximately US$17). More than 40% of all Games tickets cost less than 3,000 RUB (about US$99), while fans were able to buy tickets to any sport for 1,500 RUB (about US$50) or less.
According to Perlin, so far approximately 925,000 tickets have been sold for the Games – a figure that the Orgnaiising Committee is very pleased with.
“Overall we are happy with the attendance,” he says. “We have really great examples like luge, skeleton and, for example, women's hockey, which was the most amazing thing for us as well, so overall we are happy.”