Olympic Partners vital in the delivery of Olympic Agenda 2020
The IOC Session heard reports on how collaborations with Olympic partners across areas such as sustainability, technology, youth engagement, and athlete support is proving critical in delivering Olympic Agenda 2020.
Alibaba became a Worldwide TOP Partner in January 2017 and is already making a major contribution to Olympic Agenda 2020 using its innovation and technologies to support the digital development of the Olympic Games of the future. This includes the creation of a global e-commerce platform for Olympic stakeholders, in line with recommendation 34 of Olympic Agenda 2020, to engage fans seeking official Olympic licensed products.
Alibaba’s Founder and Executive Chairman Jack Ma said: “Alibaba’s partnership with the IOC is built on a foundation of shared values and a common vision for connecting the world and enriching people’s lives. We are proud to support Olympic Agenda 2020, using our innovations and technologies to help evolve the Olympic Games for the digital era.”
Worldwide TOP Partner Dow has led a unique collaboration effort to leverage the Olympic Games as a catalyst for the adoption of more sustainable solutions in all aspects of the Olympic Games and within the Olympic Movement’s daily operations, in line with recommendations 4 and 5 of Olympic Agenda 2020. Working with the local Organising Committees Dow implemented successful carbon mitigation programmes for Olympic Games Sochi 2014 and Rio 2016. To help enforce the recommendations further, Dow was announced in Lima as the Official Carbon Partner of the IOC and will deliver an innovative global carbon mitigation programme to compensate carbon emissions from the IOC’s daily operations, as well as other projects to be identified within the Olympic Movement.
Commenting on the partnership Andrew Liveris, Executive Chairman of DowDuPont and Chairman & CEO of The Dow Chemical Company said: “As the Official Chemistry Company of the Olympic Games and the Official Carbon Partner of the IOC, we are proud to enable the sustainability agenda of Olympic Agenda 2020 and the Olympic Movement to celebrate the human spirit and to do good for both sport and the environment.”
Worldwide TOP Partner P&G has worked with the IOC to promote gender equality, in line with recommendation 11 of Olympic Agenda 2020, empowering women through sport. Through its successful campaign Always #KeepPlaying #LikeAGirl, P&G partnered with over 30 Olympic athletes to boost girls’ confidence and inspire them to stay passionate about sports. P&G has also worked with the IOC to provide marketing and commercial programme training to NOCs to foster TOP sponsors’ engagement with NOCs, as stated in recommendation 35.
Toyota is working with Organising Committees through to 2024 to provide sustainable mobility solutions for the Games to help with safer, more efficient mobility, including intelligent transport systems, urban traffic systems and vehicle-to-vehicle communications systems.
As part of Olympic Agenda 2020, the IOC is introducing measures across the Olympic Games operations to ensure sustainable, efficient turnkey solutions. The recent announcement of our long-term partnership with Omega through to 2032 is an example of securing reliable, innovative timing solutions that both future Organisers of the Olympic Games and potential future candidate cities will be able to rely on.
We are proud to enable the sustainability agenda of Olympic Agenda 2020 and the Olympic Movement to celebrate the human spirit and to do good for both sport and the environmentAndrew Liveris Executive Chairman of DowDuPont
The Olympic Partners are also supporting another major Olympic Agenda 2020 initiative, the Olympic Channel, which is connecting fans to the Olympic Movement all year round. The IOC and the Olympic Channel are working with their broadcast partners to develop localised versions, which will offer region- and language-specific user experiences on linear and digital platforms in certain territories, leading to more personalised experiences for Olympic fans around the world. In the Summer of 2017, ground-breaking Olympic Channel collaborations were launched in the US with NBC Universal and the USOC, across Europe with Eurosport/Discovery and across the Middle East and North Africa with beIN sport. In addition, Worldwide TOP Partners Alibaba, Bridgestone and Toyota are supporting the Olympic Channel as Founding Partners.
The IOC Session in Lima marks the half-time assessment of Olympic Agenda 2020, the IOC’s strategic roadmap for the future of the Olympic Movement, whose key pillars are credibility, sustainability and youth. The IOC has taken action on all 40 recommendations and more than half are fully achieved, 22 implemented – and the Olympic Partners’ support will continue to be critical as the IOC looks towards the future.