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Date
17 Oct 2008
Tags
IOC News , Beijing 2008 , Marketing

Olympic Legend Presents Torch to Coca-Cola


Sergey Bubka, IOC Member and Olympian, made sure an official Beijing 2008 Olympic torch found a new home today amid the extensive Olympic memorabilia on display at the World of  Coca-Cola in Atlanta, USA.

The Beijing Olympic torch joins a collection of Olympic memorabilia that includes seven other Olympic torches, thousands of Olympic-themed pins and artefacts dating as far back as the 1928 Olympic Games, all commemorating the 80-year partnership between Worldwide TOP Partner Coca-Cola and the Olympic Games.

Sergey Bubka, President of the National Olympic Committee of Ukraine, also holds the world record (6.15 metres) in pole vaulting and is a six-time World Champion and Olympic gold medal winner in the event. He attended the ceremony which was directed by Philip Mooney, Director of Heritage Communications, The Coca-Cola Company, who serves as the official archivist of the company.

“Coca-Cola has always embodied the shared optimism and inspiration that is so central to the Olympic Movement,” said Bubka.  “Thank you to Coca-Cola for playing such a critical role as a sponsor and representing the spirit of the Games and its enduring traditions so well for the past 80 years.”

The Coca-Cola Company has been involved in eight Olympic Torch Relays over the years”, said Mooney. “These Torch Relays bring the excitement of the Olympic Games to people directly, and we continue to share that spirit today by giving visitors to the World of Coca-Cola an opportunity to see a real Olympic torch up close. This is also part of our vision of continually refreshing the attraction so that our guests have a unique experience every time they visit.”
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