Vancouver saw the Olympic Winter Games 2010 as an opportunity to promote healthy living habits and sports practice for young children and their families.
From 2004 to 2010, supported by 2010 Legacies Now, 475 individual sports programmes were offered in more than 110 British Columbian communities, engaging more than 264,000 people in sport and training over 11,200 coaches.
One of the programmes, viaSport, was established in 2011 by 2010 Legacies Now, with the support of the provincial sports sector, to coordinate a province-wide approach to increasing participation in sport and physical activity. The programme has supported 350 community sports organisations and assisted more than 125 indigenous athletes in pursuing high-performance goals at national and international level. Today, the amateur sports sector in British Columbia is thriving. On average, more than 718,000 athletes register for organised sports every year, with over 16,000 coaches attending training sessions. British Columbia outperforms other provinces and territories in terms of the number of athletes on national teams; 38 per cent of the athletes on Canada’s 2018 Olympic team were tied in some way to British Columbia.