Olympic Fan Page Attracts Millionth Fan
The International Olympic Committee’s Facebook page enlisted its millionth Games fan this week as the IOC continued its expanded digital outreach on multiple platforms.
With Olympic enthusiasts joining the Facebook fan network at a rate of about 10 per second at peak times, the fan base crossed the million milestone late on Tuesday — less than a month after the page was created. New fans continue to join at facebook.com/olympicgames.
The IOC has significantly expanded its use of social media and other online communications tools to engage younger audiences, promote Olympic values and share the magic of the Games with the largest possible audience.
Victoria McCallum of Richmond, Canada, the site of the Olympic speed skating venue, was among those who joined the recording-setting Facebook surge on Tuesday night. McCallum, 33, said she signed up on after watching the Torch Relay earlier in the day.
“I want to get updates as the Olympics are going on,” she said on Wednesday. “I’ve followed the Olympics before, but it’s obviously more exciting when it’s your home town.”