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Date
17 May 2016
Tags
RIO 2016 , IOC News

Official uniform set to bring Carnival spirit to Rio Games


Launched at Rio’s Carnival headquarters, the 2016 Olympic uniforms promise to bring even more colour to the “Marvellous City” when it hosts the Games in less than three months. The dress code for staff and volunteers was unveiled on Thursday at the City of Samba, where Rio’s samba schools keep their flamboyant costumes and floats for the world famous parade.

Designed in red, blue, green and yellow, the bright outfits feature the shades and shapes of the “Look of the Games”, reflecting the curves of Rio’s landscape. “They were inspired by our nature, by the energy of the Brazilian people and by the visual identity of Rio 2016,” said Beth Lula, Rio 2016 brand director. “They were created in order to show the essence of Team Rio 2016, who are putting in their all to make the Olympic and Paralympic Games memorable.”

And in keeping with the launch venue, the versatile uniforms were put to the test by dancers from the Companhia Urbana da Dança, who performed break dance, samba and hip hop routines dressed in the official kit.

Rio 2016



The uniforms are colour coded to easily distinguish between the different roles of the 87,000 people who will put on the first Games in South America. Designed and made by official suppliers 361°, the uniform includes a shirt, trousers (which can be converted into shorts with a zipper), jacket, bag, socks, trainers and a raincoat.
This outfit will give a live demonstration of the energy of the Games, which is what we want to convey to the world. Carlos Arthur Nuzman President of the Rio 2016 Organising Committee

“Flexibility was our guide,” Lula added. “Our staff will carry out multiple functions, there will be people working on foot, others in the office, in the arenas. We have thought about each one of them.”

Medical staff will be easily identifiable in red while Games officials will wear blue. Those responsible for operations will be in yellow while volunteers and staff that will interact with the public will wear green.

Rio 2016



Todd Severson, Games service manager, said the colours were used to correspond with staff functions. “Blue, for example, fits perfectly with the judges, as the competition areas are also blue,” he said. Designers used green for the volunteers to match the green signs for the public. “What we are saying to spectators is ‘follow the green’,” Severson added. More than two million items have been produced to make up the uniform, which have been shipped to Rio from China. 

The President of the Rio 2016 Organising Committee, Carlos Arthur Nuzman attended the launch along with the mascots Tom and Vinicius, who were also wearing the uniforms. “It’s important we introduce the uniform soon so that everyone can know them and identify every element of the organisation,” Nuzman said. “This outfit will give a live demonstration of the energy of the Games, which is what we want to convey to the world.”
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