Meet Sjogg, Lillehammer 2016’s mascot!
It’s the moment we have all been waiting for, the unveiling of the Lillehammer 2016 mascot. Say a big hello to Sjogg!
This mountain lynx is named after the main ingredient needed in the Winter Youth Olympic Games: snow! In the Lillehammer region, Sjogg is the local word for the cold, white, fluffy stuff.
As a wild cat, Sjogg doesn’t seem to be a shy creature as he made his first appearance live on Norwegian national TV during the FIS Nordic Skiing World Cup in Lillehammer this weekend.
Sjogg is youthful, sporty and playful. Usually shy creatures, this mountain lynx is very sociable and enjoys spending time with friends, and making new ones.
”We’re pretty sure that Sjogg will be the one who hands out the most hugs during the Games, but we cannot guarantee that the mascot won’t play any pranks. We have to assume as much”, says Magne Vikøren, Head of Communications and Marketing for Lillehammer 2016.
The Youth Olympic Games lynx mascot was the result of an international design competition. It was created by 18-year-old Line Ansethmoen from Lillehammer.
”I think it looks really nice”, is the message Line sent when she saw the final version of her mascot suggestion.