McDONALD’S RENEWS WORLDWIDE SPONSORSHIP OF OLYMPIC GAMES
Lausanne, 6 June 2000 - IOC Gains Eighth Global Sponsor For 2001-2004 Quadrennium -
The International Olympic Committee (IOC) announced today in Lausanne that McDonald’s has renewed its worldwide Olympic sponsorship for the four-year period 2001-2004. McDonald’s will remain the exclusive retail food service provider for the 2002 Olympic Winter Games in Salt Lake City and the 2004 Olympic Games in Athens by joining the fifth generation of the IOC’s global sponsorship program, The Olympic Partnership (TOP) Program. As the eighth member of TOP V to-date, McDonald’s will continue to help fund the organization of the Olympic Games and to sponsor the athletic teams of the 199 National Olympic Committees (NOCs) around the world.
“We’re delighted that McDonald’s not only has renewed its commitment to the world’s Olympic athletes but has enhanced it with the growing involvement of the global McDonald’s System,” said Richard W. Pound, IOC first vice president and chairman of the IOC Marketing Commission. “We are especially pleased that McDonald’s renewal means that eight sponsors already have signed on for the next quadrennial. This marks the fastest renewal rate in the history of our marketing programs.”
Further announcements of TOP sponsorships will be forthcoming. The IOC expects to generate more than US$600 million in financial and technical support for the Olympic Movement through a fully committed TOP V program. It distributes roughly half of the TOP revenue to the organizing committees of the corresponding Winter and Summer Olympic Games and approximately 40 percent to the 199 NOCs. The IOC retains the balance to help fund its support of the advancement of sport, athletes, and the Olympic values across the world.
McDonald’s has been involved with the Olympic Movement since 1976 when it became an official sponsor of the Olympic Games in Montreal. McDonald’s joins The Coca-Cola Company, Eastman Kodak Company, John Hancock, Sema Group, TIME/Sports Illustrated, Xerox, and VISA as TOP V sponsors.
“We’re extremely proud to support the Olympic Movement and the very important ideals and values represented by the world’s best athletes,” said Jack Greenberg, chairman and chief executive officer of McDonald’s Corporation. “As a top global sponsor, we are uniquely capable of bringing the fun and excitement of the world’s premiere sporting event to 43 million customers every day.”
The IOC’s TOP Program is the only worldwide Olympic sponsor program. Created in 1985, the TOP program provides support to the organizing committees of the summer and winter Olympic Games, every National Olympic Committee, the athletes of the Olympic teams, and the IOC. When the program was launched, fewer than ten NOCs had any form of marketing revenue. Today all 199 NOCs receive funding through the program. TOP Partners enjoy exclusivity in their respective business categories.
Director of IOC Communications
H New York
Nancy Izquierdo / Lisa Howard
The TOP (The Olympic Partners) program is the worldwide marketing program of the Olympic Movement, providing exclusive sponsorship opportunities of the Olympic Winter Games, the Olympic Games, all 199 National Olympic Committees (NOCs) and their Olympic teams, and the International Olympic Committee (IOC).
The TOP Program was founded by the IOC in 1985 and is now entering its fifth generation for the period 2001-2004.
Each TOP Program is four years in length (a quadrennium) and encompasses one Olympic Winter Games and one Olympic Games.
The TOP V Program is forecast to generate in excess of $600 million in financial and technical support to the organizing committees of the Olympic Games and the Olympic Teams.
TOP revenue is distributed by the IOC throughout the Olympic Family, with 50% going to the summer and winter organizing committees (may be a higher level in certain areas of technical support), 20% to the United States Olympic Committee (USOC), 20% to the other NOCs, and 10% to the IOC.
The following Partners have joined the TOP V Program:
The Coca-Cola Company
Eastman Kodak Company
Film / Photographics and imaging
Life Insurance / Annuities
Retail Food Services
Information technology / Systems integration
Document Publishing, Processing and Supplies
Additional TOP V Partner announcements will be made in the coming weeks, and the IOC anticipates that the TOP V Program will be closed before the Sydney 2000 Olympic Games. This program will be completed earlier than was any prior TOP Program.