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13 Aug 2004
IOC News , Marketing

McDonald's Olympic Competition Draws a Crowd

The top workers from McDonald’s restaurants worldwide staged a sandwich-building competition at the 2004 Olympic Games on Friday 13 August, the morning before the Athens 2004 Opening Ceremony. McDonald’s Olympic Champion Crew competed in a skills demonstration, as multi-national crew teams representing 35 countries built Big Mac sandwiches to beat the clock. Celebrity coaches and Olympic dignitaries attended the event at the Main Press Centre in Athens. IOC President Jacques Rogge attended the event, welcomed the international crew to the Olympic Games, and cheered them on during the competition.


An International Crew

The 400 members of McDonald’s Olympic Champion Crew were selected from 1.5 million McDonald’s employees worldwide. The Crew was chosen through special competitions and criteria in the areas of service, speed, accuracy, personality, teamwork and operational excellence.


Honouring Top Employees

McDonald’s considers serving the Olympic athletes to be a great privilege for its top restaurant staffers. Charlie Bell, McDonald’s President and CEO, has said, “We are pleased to honour our employees worldwide by bringing the best of the best to Athens to share in the spirit, passion and tradition of the Olympic Games.”


McDonald’s at the Games

The McDonald’s Crew is in Athens to provide meal services to Olympic athletes, coaches, spectators and the media at three special food service sites at the Olympic Games. While in Athens, the McDonald’s Olympic Champion Crew will attend Olympic Games events and participate in special recreational, sightseeing and cultural activities.


McDonald’s Support for the Olympic Games
Athens 2004 marks McDonald’s fourth Olympic Games as a Worldwide Olympic Partner and the fifth as the Official Restaurant of the Olympic Games. In 2004, McDonald’s announced its renewal as a TOP Partner for an unprecedented eight consecutive years until the 2012 Games.

Official website of Mcdonald's

Learn more on Athens 2004

Official website of Athens 2004
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