- 07 Feb 2006
- Olympic News
McDonald’s Launches Global Initiatives for Balanced Lifestyles
New Programme for Nutritional Information
The first part of the event, staged at the McDonald’s restaurant at the Torino 2006 Main Media Centre, showcased Turin as the first market to roll out the company’s nutrition information initiative. McDonald’s unveiled new packaging and in-restaurant materials that highlight the nutritional value of its menu items.
“Passport to Play” Helps Children Stay Active
During the second part of the event, staged inside 8 Lingotto Mall, McDonald’s hosted its “Passport to Play” programme, featuring children’s athletic games from around the world. The programme demonstrated the company’s ongoing commitment to informing consumers on the importance of exercise and activity. Local schoolchildren and Olympic athletes such as Dan Jansen, Johann Olav Koss and Janet Evans participated in the event.
A Special Message from the IOC President
IOC President Jacques Rogge attended the event, saying: “McDonald’s has supported the Olympic Movement for more than 30 years now, and we share many of the same ideals. We are happy that McDonald’s has chosen the Olympic Games — where the world is watching — to showcase Turin as the first market in the world to feature nutrition information on McDonald’s packaging. It is fitting that the Olympic Games be the stage for launching this McDonald’s programme.”