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19 Apr 2012
IOC News

McDonald’s celebrates countdown to London 2012


Worldwide Olympic Partner McDonald’s marked 100 days to go to the London 2012 Olympic Games this week, with the launch its “Champions of Play” programme.

A two-fold programme developed for children aged 6-14, McDonald’s will bring nearly 200 kids from more than 34 countries to the London 2012 Olympic Games for a once-in-a-lifetime experience, while the Olympic Games Challenge website will see Olympians motivate children from all over the world to get active by participating in a series of fun challenges.

Participants brought to London will attend Olympic sporting events, meet athletes, tour cultural sights, attend chef demonstration and enjoy a behind-the-scenes look at selected venues. Many will also act as young journalists at the Games, reporting to their hometown press.

The Champions of Play Olympic Games Challenge website, which will launch on 4 June, will feature Olympians starring in a series of imaginative challenges, such as running around the world and pole vaulting to the moon, and encouraging children to get involved by taking part in real-life activities logging their actions online.

Kevin Newell, McDonald’s Global Chief Brand Officer, said: “With today’s busy lifestyles, making play a priority has never been more important, and we are committed to being part of the solution. The McDonald’s Champions of Play programme will be the largest kids and family outreach in our Olympic history, designed to connect millions of kids to the Games and inspire the power of play in communities around the world.”

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