The International Olympic Committee (IOC) is launching Mario & Sonic at the Olympic Games Tokyo 2020 as part of its global licensing programme. The game has been developed by SEGA in association with the IOC’s exclusive interactive entertainment software licensee, International Sports Multimedia (ISM).
Iconic characters Mario and Sonic are set to take gamers on another adventure ahead of next year’s Olympic Games, with the popular duo starring in the official Tokyo 2020 video game.
Mario & Sonic at the Olympic Games Tokyo 2020 is the sixth instalment in the Mario & Sonic series of Olympic video games – a sporting crossover between Nintendo's Super Mario and SEGA's Sonic the Hedgehog franchises.
Released on 5 November in the Americas and 8 November in Europe, the game is available exclusively on the Nintendo Switch console, and allows players to compete in more than 30 action-packed Olympic events.
As well as recreating a wide range of Olympic disciplines in stunning 3D graphics – including the new sports of surfing, skateboarding, karate and sport climbing – the game features a retro 2D mode that draws on Tokyo’s Olympic history to take Mario and Sonic back to the Olympic Games Tokyo 1964 for a nostalgic gaming experience.
Players can also explore the different venues of both the Olympic Games Tokyo 2020 and 1964 in a new Story Mode; learn fun Olympic Games trivia; unlock additional characters from the Super Mario and Sonic franchises; and play a multitude of mini-games that feature familiar Tokyo landmarks.
The immersive motion controls of the Nintendo Switch allow players to use the Joy-Con to imitate actions like throwing a javelin or taking aim at the archery targets with a bow, while the multiplayer options mean the game can be enjoyed by groups, either in local split-screen or online.
Mario & Sonic at the Olympic Games Tokyo 2020 has been developed by SEGA as part of the IOC’s global licensing programme, in association with its exclusive interactive entertainment software, licensee International Sports Multimedia (ISM).
For more information, visit www.olympicvideogames.com
The IOC Global Licensing Programme
Building on Olympic Agenda 2020, the IOC Global Licensing Strategy aims to create a tangible connection to the Olympic Games and Olympism through merchandising programmes that are aligned with the Olympic image and enhance brand value and goodwill. The objective is to strengthen and promote the Olympic brand, not only during the Olympic Games, but between Games as well.
The IOC Global Licensing Strategy is divided into three core licensing programmes aimed at specific target groups: The Olympic Heritage Collection, The Olympic Collection and The Olympic Games Programme. For more information, visit https://www.olympic.org/licensing