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25 Nov 2005
IOC News

LONDON 2012: Orientation Seminar Concludes On Positive Note

The first-ever orientation seminar between the IOC and a Summer Olympic Games Organising Committee came to a conclusion today, in London, in a positive spirit of partnership and with a greater appreciation of the common journey that lies ahead for the IOC and the Organising Committee for the Games of the XXX Olympiad – London 2012 (LOCOG). The final day of meetings saw a presentation of the master schedule for Games preparations, as well as the announcement of a commercial framework for the London Games.
Master Schedule
A master schedule for the delivery of milestone projects and programmes for the London 2012 Olympic Games was presented today at the seminar by the IOC’s Executive Director for the Olympic Games, Gilbert Felli. The master schedule relates to the delivery and development of key London Olympic Games venues, services and programmes, including revenue-raising programmes. The milestones in the first part of the schedule cover areas such as the establishment of the first Games budget; assessment of transport needs; review of venue locations and the scope and signing of the IOC-LOCOG marketing plan agreement. Commenting on the master schedule, Felli said, “Following the IOC’s experience with previous Olympic Games, we have put together a master schedule – a timeline of milestones that need to be met for the Games to be delivered on time.”
Brand Protection
Timo Lumme, the IOC’s Director of Television and Marketing Services, strongly endorsed LOCOG’s plans aimed at protecting the investment of companies wishing to become Olympic sponsors. He commented, “Strong controls on the use of the Olympic symbols and brand are essential for creating the right environment for attracting and supporting companies who wish to become Olympic sponsors.” He continued, “The London Olympic Games organisers have adopted the right approach and I am confident LOCOG will draw an impressive roster of sponsors and suppliers.”
Revenue Generation
Keith Mills, London 2012 Deputy Chairman, also highlighted the importance of protecting sponsor investment and praised the IOC’s comprehensive brand protection programme as the foremost event property scheme in the world. He said, “Olympic partners, sponsors and providers are the lifeblood of the Olympic Movement and have made outstanding contributions to success of the Olympic Games. They deserve our continued support and protection.” These comments came as the possible sources of revenue for LOCOG were outlined. These sources will include revenues from IOC-administered broadcasting rights and the worldwide Olympic Partners (TOP) programme, while London organisers will aim to maximise revenues from ticket sales, licensing and domestic sponsorship and supplier programmes.
London was elected as the Host City for the Games of the XXX Olympiad on 6 July 2005 at the 117th IOC Session in Singapore. London eventually succeeded in the fourth round of voting, taking 54 votes from a possible 104. London faced stiff opposition during the vote from the other four candidate cities: Paris, New York, Moscow and Madrid.
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