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21 Jun 2004
Olympic News

Kofi Annan joins the IOC’s Celebrate Humanity campaign

United Nations Secretary General Kofi Annan is joining the IOC’s Celebrate Humanity campaign. The other personalities supporting Celebrate Humanity 2004 are Nelson Mandela, activist and former President of South Africa; Andrea Bocelli, the renowned Italian tenor; Christopher Reeve of the United States, an actor, director, advocate for medical research, and activist; and Avril Lavigne, the Canadian songwriter and musician, who was specially chosen for her ability to appeal to the youth of the world.

The essence of the Olympic experience
messages that resonate with the idea that the Olympic ideals (the values of hope, friendship and fair play, dreams and inspiration, and joy in effort) are universal.

"No nation is greater or stronger"
"The greatest Olympic moment happens before the start of any competition, when no nation is greater or stronger than any other." This message is appropriately delivered by Kofi Annan, who has worked tirelessly towards creating a greater level of equality among human beings.

An effective and powerful tool
The Celebrate Humanity campaign for 2004 follows on from the success of its two previous editions, launched for Sydney 2000 and Salt Lake City 2002. The campaign has been an effective and powerful tool for Olympic Family organisations, broadcast partners and marketing partners to use in promotion and programmes.

Discover Celebrate Humanity 2004
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