- 06 Apr 2004
- IOC News
Kodak Wins Award for Athens Olympic Advertising
A photomontage created by the Eastman Kodak Company to celebrate the citizens of Greece and the return of the Olympic Games to Athens won the Gold Award in its category at the third annual Effie Hellas 2004 Awards Ceremony.
The whole of Greece in one smile
The photomontage – titled “The Whole of Greece in One Smile” – comprises 16,828 photos of the Greek community that cover a surface area of over 5,000 square feet.
Photo Exhibition Sets New Guinness World Record
The montage used 16,609 photographs that had previously been used to create a photo exhibition that was recognised by the Guinness Book of World Records as the largest photo exhibition ever created, breaking the previous record – also held by Kodak – of 12,012 photos displayed at an exhibition in St Petersburg, Russia, in May 2003.
Honouring the citizens of Greece
Kodak created the montage to honour the citizens of Greece, in keeping with the company’s historic association with the Olympic Games. George Eastman, the founder of Kodak, began the company’s association with the Games in 1896 – when he placed an advertisement for the Athens Games. The 2004 Olympic Games are scheduled to begin in Athens on 13 August.
Kodak’s involvement in the Athens Games
From photographic services to health imaging, from accreditation to output services, Kodak’s products, people and innovation will help stage the world’s largest event with four major initiatives. Kodak will:
- supply the Olympic Polyclinic with equipment to help care for the health needs of the Olympic athletes, including the full digitisation of an X-ay room and a full line of Kodak dental products; and
- produce more than 350,000 security badges and 80,000 visa credentials for Olympic officials, athletes, volunteers and sponsors.
Largest photo lab
Kodak will also:
- create the world’s largest photo laboratory to serve the traditional and digital photographic needs of the more than 1,000 professional photographers in attendance;
- and provide the International Olympic Committee and Olympic sponsors with an array of services for producing their visual materials, including posters, postcards and banners.
Official website of Athens 2004