Killy report asks for active management of brand and value
The Chairman of the IOC’s Coordination Commission for the Torino 2006 Olympic Winter Games, Jean-Claude Killy, today presented the final report of the Commission for the Turin Games to the IOC Session in Guatemala. In its report, the Commission calls for a more active management of the “brand” and its values. This would allow a clearer and more consistent communication of the values and principles to the world through the Olympic Games – a more focused way of bringing friendship, excellence and respect to a wider audience. “One of the fundamental elements is the Olympic values, which are at the heart of the “Olympic Brand”, says Jean-Claude Killy.
Culture and education
As the report points out, culture and education are a full and integral part of the Olympic Games event. Be it through the Opening Ceremony, the cultural programme, celebration sites across the city and nation, or through the Olympic education programme, culture and education are a key part of what makes the Olympic Games unique. In the report, the Commission makes proposals for both culture and education programmes to be studied from a more creative viewpoint and for the scope of what these programmes look to achieve to perhaps be expanded beyond their current formats.
Why a report?
At the end of each edition of the Olympic Games, the Olympic Charter requires the Coordination Commission to carry out an analysis of the Games and report to the IOC Executive Board. The Torino 2006 report is a compilation of all the analyses carried out by all the Olympic Movement stakeholders concerning the Turin Games. It attempts to summarise the seven years of preparations and subsequent Games operations conducted by the Games organisers, covering both how the IOC works and interacts with the organisers, as well as the technical aspects of Games management. It will serve as a vehicle to implement change and improvements for the Olympic Games and its management, starting in the candidature phase, which is the first stage of the organisational process.
Jean-Claude Killy’s report followed the final presentation to the IOC Session of the Torino 2006 Organising Committee (TOROC), which was made by its President, Valentino Castellani. The document produced by the Coordination Commission looked at four distinct areas: from Turin to the future; the management of the Games; an assessment of the Turin Games; and the value of the Olympic Games. The Olympic Winter Games were held in Turin from 10 to 26 February 2006. The Games comprised seven different sports and 15 different disciplines, which were played out in eight different competition sites. Around 2,500 athletes, 650 judges and umpires and over 900,000 spectators participated in this 20th edition of the Winter Games.