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14 Feb 2002
IOC News , Press Release

John Hancock renews its Olympic Sponsorship through to 2008 Games

The International Olympic Committee (IOC) and worldwide Partner John Hancock announced today that John Hancock is renewing its sponsorship of the Olympic Movement.

John Hancock's (NYSE:JHF) current Olympic sponsorship runs through to Athens in 2004, the company is extending its TOP sponsorship agreement for the 2006 Olympic Winter Games in Torino and the 2008 Summer Olympic Games in Beijing, as well as its global sponsorship of each of the 199 National Olympic Committees and teams.

IOC President, Jacques Rogge welcomed John Hancock's continued support for the Olympic Movement.

"In the true sense of partnership, John Hancock has made this ongoing commitment to the Olympic Movement. The company has been an outstanding supporter of the Olympic Games, the athletes and the teams and a dedicated promoter of the Olympic values that we share and wish to protect. I am extremely pleased that John Hancock has renewed its partnership through to the Beijing 2008 Olympic Games," said Dr Rogge.

John Hancock's Chairman and Chief Executive Officer David D'Alessandro said, "Our Olympic sponsorship has been very successful in helping to differentiate and enhance our brand. It has also been the lynchpin of a very successful grassroots sports marketing program. We are still deriving enormous value from the sponsorship and are pleased to continue it into the future.

"We are also pleased to be signing this agreement with IOC President Rogge, we welcome his new leadership and we are confident that he will lead the Olympic Movement in the right direction," said D'Alessandro.

John Hancock has operations in Shanghai and representative offices in Beijing, and Tianjin. The company has been selling insurance products and services to individuals and families in China since early 2001. It also has operations in Indonesia, Malaysia, the Philippines, Singapore and Thailand. The company expects the continuation of its Olympic sponsorship to help grow its businesses in all these countries.

John Hancock is the exclusive life insurance sponsor worldwide and in addition, John Hancock owns the investment advisory services category in the United States, which includes mutual funds, brokerage and related businesses.

John Hancock is the fifth global sponsor committed to the Olympic Movement through to the 2008 Beijing Olympic Games. John Hancock now joins TOP partners Coca-Cola, Kodak, and SchlumbergerSema along with IOC sponsor Swatch.

John Hancock first became a sponsor of the Centennial Olympic Games and the United States Olympic Committee in 1993. The organisation later joined the TOP programme as a member of TOP III in 1994. John Hancock has partnered the IOC through the 1994 Lillehammer and Nagano 1998 Olympic Winter Games and the 1996 Atlanta and 2000 Sydney Olympic Games.

The TOP programme is the worldwide sponsorship programme established and managed by the IOC. The programme operates on a four-year term that aligns with the Olympic quadrennium. Ten corporations currently participate in the fifth generation of the TOP programme, known as TOP V. During the current Olympic quadrennium (2001 - 2004), TOP V partners provide direct support for the Salt Lake 2002 Olympic Winter Games and the Athens 2004 Olympic Games.

For more information, please contact: Karen Webb, IOC Marketing Communications on: 1 (801) 215 2951 or Becky Collet, John Hancock Corporate Communications on 1 (801) 381 7940
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