skip to content
30 Sep 2009
IOC News , TV Rights and New Media , Press Release

IOC reaches agreement for 2010 & 2012 broadcast rights in the Caribbean

The International Olympic Committee (IOC) has awarded the broadcast rights for the Vancouver 2010 Winter Olympic Games and the London 2012 Olympic Games to SportsMax’s parent company, International Media Content Ltd. (IMC) in the Caribbean, it was announced today.

IMC has acquired the rights across all broadcast platforms, including free-to-air television, subscription television, internet and mobile phone, in the following territories: Anguilla, Antigua-Barbuda, Commonwealth of The Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Cayman Islands, Cooperative Republic of Guyana, Dominica, Grenada, Jamaica, Montserrat, St Kitts and Nevis, St Lucia, St Vincent and Grenadines, Surinam, Turks and Caicos Islands, and Trinidad and Tobago.

Speaking about the partnership, IOC President Jacques Rogge said: “The IOC wants to ensure that as many people as possible around the world are able to enjoy the Olympic Games. We are very happy to be partnering with IMC to make this a reality in the Caribbean.”

Commenting on the deal, IOC Executive Board member Richard Carrión, who led the negotiations, said: “The IOC has agreed a comprehensive package with IMC that will not only ensure broad coverage of the Olympic Games in the Caribbean across all broadcast platforms, but also the promotion of Olympic sports and Olympic values beyond the 16 days of competition. We also look forward to working with IMC to making daily highlights of the Vancouver 2010 Winter Olympic Games available in the region.”

Speaking about the agreement, Patrick Rousseau, Chairman of IMC, said: “It is with great pride that we add these IOC properties to the inventory of Caribbean rights that IMC currently holds. The Olympic Games is at the pinnacle of sports properties worldwide and the Summer Games in particular has seen tremendous performances from our Caribbean athletes.” He continued, “We are ecstatic about the acquisition of these rights which will allow us to increase the coverage of the Olympic Games utilising a combination of our regional free-to-air broadcast partners in each territory, as well as our SportsMax channel that broadcasts into 22 markets in the region.”


For more information please contact the IOC Communications Department: Tel: +41 21 621 60 00, email:, or visit our web site at

Tanya Lee, Regional Marketing Manager, SportsMax Limited Tel:(876) 757-6361 (Tel), (876) 901-8133 (Fax),


back to top