IOC President meets Russian athletes and their families at the P&G Family Home
Procter & Gamble (P&G), a Worldwide Partner of the International Olympic Committee (IOC), today welcomed the IOC President to their Family Home on the Sochi Olympic Park. The President met with Russian athletes, including Ivan Skobrev and Oxana Domnina, and their families who are being looked after by P&G.
P&G’s Family Home provides athletes and their Families with a “home away from home” and helps take care of the everyday needs of athletes competing at the Sochi 2014 Olympic Winter Games so they can focus on performing at the top of their game.
During the Games, the company’s oral care brands – including Crest and Oral B – are supporting the Polyclinic; Ariel will launder 30,000 linens a day; Fairy will help clean up after five million people each day; and P&G’s household care brands will help keep the Olympic Village clean.
As part of its worldwide partnership with the Olympic Movement, P&G launched its ‘Thank You Mom’ campaign on the 100-days-to-go-to-Sochi 2014 mark. The campaign recognises and celebrates the mothers behind the athletes through a series of 28 ‘Raising an Olympian’ films. The ‘Thank You Mom’ campaign is the largest marketing programme in the company’s history, and the first milestone in the company’s 10-year partnership with the IOC.
In addition, P&G will also support athletes from more than 20 countries. The athletes will be featured in advertising and retail programmes in more than two million stores around the world.