IOC President calls on sport to embrace innovation
IOC President Thomas Bach highlighted the importance of the world of sport embracing innovation, as he addressed an audience of sports leaders gathered at the SportAccord Convention opening ceremony in Aarhus, Denmark.
“We live in a fast-changing world and the role of sport in society is constantly evolving too. Innovation becomes the key to adapt to this new reality. All International Federations and all sports organisations are at the forefront of this rapidly changing landscape and many of you are demonstrating innovation every day,” he said.
We live in a fast-changing world and the role of sport in society is constantly evolving too. Innovation becomes the key to adapt to this new reality.Thomas Bach IOC President
In his remarks, President Bach stressed the need for innovation in reforming the WADA anti-doping system. “This new system must be equally independent from both sports organisations and from national interests.” he said. “In a world where the integrity and credibility of sport is scrutinised like never before, perception sometimes and even more often becomes reality. This is why it is so important that we avoid even the perception of a conflict of interest.”
The purpose of the candidature process is to produce the best host city for the Olympic athletes. We need to adapt the process, making it less costly, more flexible, more effective, more streamlined.Thomas Bach IOC President