- 10 Jul 2008
- IOC Events
IOC Marketing - Guide for Media
As an event that commands the attention of the entire world for two weeks every other year, the Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in over 200 countries.
For information on the IOC's Marketing programmes in the run up to the Beijing 2008 Olympic Games, including information on:
TOP sponsors and their marketing programmes
The Olympic brand