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Date
10 Jul 2008
Tags
IOC Events

IOC Marketing - Guide for Media


As an event that commands the attention of the entire world for two weeks every other year, the Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in over 200 countries.
 
For information on the IOC's Marketing programmes in the run up to the Beijing 2008 Olympic Games, including information on:
  • Broadcast partners
  • TOP sponsors and their marketing programmes
  • Licensing
  • Ticketing
  • The Olympic brand
  • Media Contacts
Tags IOC Events
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