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Date
17 Aug 2009
Tags
IOC News , Marketing , Press Release

IOC Launches “The Best of Us” Animated Commercial


The International Olympic Committee (IOC) has launched the latest component of “The Best of Us” promotional campaign – an animated commercial entitled “All Together Now,”
 
In the 30-second public service announcement, six larger-than-life Olympic athletes are depicted literally pulling countries together, symbolising the inspiration of the athletes and their superhuman abilities to unite the world in the spirit of Olympism. 
 
The animation was directed by the brilliant young French directing duo, FX Mat of Nexus Productions. FX Mat have attracted international acclaim with their amazing and diverse animations, having made an award-winning debut with their short film “En Tus Brazos” (see http://www.nexusproductions.com/directors/fx-mat)
 
The spot will be aired by broadcasters across the world, and can also be viewed here.
 
 
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